Showing posts with label branding. Show all posts

10/01/2025

With the third edition of its “Alles für die Wege”

Branding campaign reveals who keeps Switzerland’s hiking trails running

With the third edition of its “Alles für die Wege” (“All for the Trails”) campaign, the Swiss Hiking Federation shines a light on the people and expertise behind the country’s dense network of hiking paths. The goal: raise public awareness of the work involved—and win new supporters from the general public, businesses, and tourism.

A network of national importance

Switzerland’s hiking network comprises 65,000 kilometers of marked trails, around 50,000 signpost locations, and roughly 250,000 waymarks. Few other public amenities shape everyday life for so many—locals, families, and international visitors alike. That this infrastructure works so reliably is thanks to the Federation’s know-how, coordination, and the commitment of countless partners.

The current branding campaign puts that commitment center stage. It shows how much expertise, organization, and heart goes into making sure yellow signposts stand where they should, routes are maintained, and hikers can move safely through the landscape.

Funding remains a challenge

Despite its clear public benefit, the hiking network is not a classic “service public.” The national federation handles coordination and development tasks on behalf of the Federal Roads Office (ASTRA), but only about 8% of its budget comes from federal funds.

Around 70% of financing is generated through private support—donations, patronage, and partnerships—supplemented by contributions from cantons and municipalities. Notably, many in tourism—mountain railways, hotels, restaurants—benefit directly from the trail quality without being directly tied into funding. The campaign highlights this imbalance and invites stronger participation.

Human stories meets digital tools

Under the claim “Alles für die Wege,” the Federation blends emotive storytelling with digital engagement. Short video portraits introduce staff members whose personal dedication keeps the system running. On the campaign website, an interactive “hiker-type” game invites visitors to playfully discover where they fit—warming people to the cause while boosting involvement.

Visible in public spaces

The visuals lean into autumnal motifs, combining nature’s colors with human proximity. From 22 September to 5 October, the campaign appears at train stations across Switzerland—digitally on e-panels with AI-animated scenes and analog on posters. A broad online advertising push and communications through partner channels extend the reach.

Why this matters

The campaign underscores that Swiss hiking trails are more than a leisure offer: they are cultural heritage, an economic asset for tourism, and a pillar of quality of life. With “Alles für die Wege,” the Federation aims not only to raise donations but also to deepen partnerships with companies, institutions, and communities.

To keep Switzerland’s trails among the world’s best, long-term support is essential. The campaign makes one thing clear: hiking is possible because many people work tirelessly behind the scenes—doing everything for the trails.

9/28/2025

UAE’s property sector is experiencing a golden era

Branding in the UAE’s Booming Property Market

The UAE’s property sector is experiencing a golden era, with record-breaking figures and a shift in how developers position themselves in an increasingly competitive landscape. In Q2 2025 alone, Dubai registered property transactions worth $40.15 billion (AED 147.6 billion)—an 82% surge compared to the same period in 2024. These numbers aren’t just statistics; they represent a fundamental transformation in the real estate ecosystem. Developers are no longer competing purely on design, scale, or location. Instead, they’re competing on identity, perception, and brand.

From Square Footage to Storytelling

For years, Dubai and the wider UAE positioned their real estate on architectural innovation—think record-breaking skyscrapers, iconic man-made islands, or futuristic mixed-use developments. While these physical attributes remain important, they are no longer enough to win buyers’ hearts and loyalty.

Today’s market is saturated with new projects launching every month. The real challenge for developers is no longer visibility but memorability. A glossy brochure or a towering presence on Sheikh Zayed Road can catch attention, but it’s storytelling that ensures potential buyers remember and engage.

Real estate is no longer just about selling a home—it’s about selling aspiration. A property isn’t just square footage; it’s a lifestyle promise, a community identity, and an emotional connection. Branding bridges this gap. It makes buyers feel that they are purchasing not only a physical space but also a sense of belonging.

What Integrated Communications Really Means

This is where “integrated communications” becomes essential. At its core, it’s about ensuring a consistent, cohesive, and emotionally engaging brand message across all touchpoints—offline and online.

Out-of-home (OOH) advertising delivers mass impact. Billboards across Dubai Marina, Downtown, or major highways create the scale and prestige developers crave.
Influencer collaborations help translate luxury into relatability. A lifestyle influencer walking through a show apartment can make aspirational living feel within reach.
Public relations provides credibility. Features in regional business media or architectural publications build authority and trust.
Digital activations—from Instagram teasers to YouTube mini-documentaries—engage audiences where they spend most of their time.
Experiential marketing immerses potential buyers in the brand world, whether through VR-enabled tours, AI-driven personalised experiences, or curated launch events.
Strategic partnerships—for example, aligning with luxury fashion houses, automotive brands, or hospitality names—enhance exclusivity and lifestyle appeal.

Together, these elements weave a holistic brand experience. When someone sees a billboard, clicks an ad, reads a feature story, and attends a launch, every interaction must reinforce the same narrative. Consistency is not optional; it’s what builds recognition, credibility, and emotional attachment.

Publsh’s Formula for Market Disruption

In this evolving landscape, Publsh has earned its reputation as the agency that helps little-known brands punch above their weight. Rather than relying on big budgets alone, the team specialises in turning unique stories into high-impact campaigns.

Their process begins with identifying what makes a brand distinct: a development’s architectural philosophy, a sustainability angle, or even the lifestyle promise it embodies. From there, Publsh designs a 360° strategy tailored to the target audience.

A new residential tower might be introduced with immersive digital storytelling, creating cinematic previews for Instagram and YouTube.
Hyper-local influencer activations ensure the brand resonates with the right buyer demographic, whether they are young professionals, families, or overseas investors.
Bold OOH campaigns spark curiosity in the city’s busiest districts, while PR placements provide a stamp of authority.

The key lies in synergy. Whether it’s a high-profile gala dinner, a TikTok teaser, or an editorial in a business daily, the story remains consistent. Publsh believes that this approach transforms curiosity into trust, and trust into long-term brand equity.

Why Branding Matters More Than Ever

With thousands of new units entering the UAE market annually, developers can no longer rely on architectural appeal alone. Buyers are becoming more discerning and more values-driven. They are looking for brands that reflect their identity, aspirations, and even ethics.

This marks a shift from product-based to value-based marketing. A waterfront villa isn’t just a house; it’s a statement about exclusivity, sustainability, or family life. A mid-market apartment isn’t just affordable—it’s positioned as smart, community-oriented living for upwardly mobile professionals.

Memorability now rests on authenticity. Glossy imagery alone won’t cut it; buyers want to see transparency, social responsibility, and alignment with their lifestyle ideals.

The Role of Technology

Technology is now inseparable from real estate branding. AI-driven platforms enable developers to personalise campaigns, tailoring content to individual buyers based on their browsing patterns and preferences. VR and AR allow prospects to step into a property before it’s even built, adding an emotional dimension that static renderings can’t achieve.

AI also plays a role in lead generation and nurturing. Chatbots, personalised newsletters, and targeted digital ads can deliver content that feels tailored rather than generic. Data-driven insights allow brands to refine their messaging, focusing on what resonates most with their audience.

Meanwhile, content marketing is becoming increasingly important. Market insights, thought leadership articles, and transparency around project progress all help build credibility. In a competitive market, trust becomes the deciding factor, and content is a powerful tool for earning it.

The Road Ahead: Differentiation and Emotional Storytelling

The future of UAE real estate branding lies in three pillars:

Sharper differentiation — Brands must carve out distinct identities rather than blending into a sea of luxury promises.
Smarter technology — AI, VR, and data analytics will continue shaping personalisation and engagement.
Emotional storytelling — Buyers respond not to square footage but to narratives that align with their values, dreams, and lifestyle.

Developers who succeed will be those who understand that a property launch is not just a sales event—it’s the beginning of a relationship between a brand and its community.

9/02/2025

switzerland luxury brands

luxury brands

Switzerland Luxury Brands: The Icons of Prestige

Introduction

Switzerland stands as one of the world’s most respected hubs for luxury. From timeless watches to exclusive jewelry, haute couture fashion, fine hospitality, and even gourmet chocolate, Swiss companies embody excellence and precision. The following overview highlights the most important Swiss luxury brands and their branches, showcasing how they contribute to the global prestige of “Swiss Made.”

Swiss Watches: The Heart of Luxury

The Swiss watch industry is the crown jewel of the country’s luxury sector. With centuries of tradition, these brands define prestige and exclusivity.

Rolex – The ultimate symbol of status and innovation.
Patek Philippe – A family-owned maison famous for heirloom timepieces.
Audemars Piguet – Creator of the iconic Royal Oak design.
Vacheron Constantin – The world’s oldest watch brand since 1755.
Omega – Known for the Moonwatch and Olympic timekeeping.
TAG Heuer – Sports chronographs and avant-garde branding.
IWC Schaffhausen – Engineering precision for discerning collectors.
Jaeger-LeCoultre – Inventive design, including the legendary Reverso.
Blancpain – Haute horlogerie with centuries of tradition.
Longines – Elegant watches rooted in heritage.

Swiss Jewelry and Accessories

Beyond watches, Switzerland is also home to jewelry houses and luxury retailers recognized for impeccable quality.

Chopard – Renowned for high jewelry and sustainable luxury.
Bucherer – Both a jeweler and the world’s leading luxury watch retailer.
De Grisogono – Known for bold, glamorous designs.
Gübelin – Mastery in gemstones and jewelry.

Swiss Fashion and Haute Couture

Though smaller than Paris or Milan, Switzerland’s fashion brands are respected for their precision and style.

Akris (St. Gallen) – Haute couture with minimalist elegance.
Bally – Swiss heritage in shoes and luxury leather goods.
Hanro – Premium lingerie and nightwear.
Strellson – Modern menswear with international reach.

Swiss Hospitality and Lifestyle

Luxury in Switzerland is also about exclusive experiences. Its legendary hotels set the benchmark for service and refinement.

Badrutt’s Palace (St. Moritz) – Alpine glamour since 1896.
Kulm Hotel (St. Moritz) – A landmark of winter luxury.
The Dolder Grand (Zurich) – An urban retreat combining art and wellness.
Victoria-Jungfrau (Interlaken) – Historic luxury in the Swiss Alps.

Swiss Private Banking: Financial Luxury

Wealth management is another branch of Swiss luxury, offering discretion and tradition for global elites.

UBS – The largest wealth management bank in the world.
Julius Baer – Boutique private banking.
Pictet Group – A discreet, family-owned institution.
Credit Suisse (now integrated into UBS) – A legacy name in Swiss finance.

Swiss Gourmet Luxury

Switzerland’s luxury image extends to fine food, particularly chocolate.

Lindt & Sprüngli – The leading premium chocolate brand worldwide.
Toblerone – An iconic triangular chocolate, instantly recognizable.
Sprüngli Confiserie – Handmade chocolates and macarons in Zurich.

Conclusion

Switzerland’s luxury companies represent a blend of tradition, innovation, and exclusivity. Whether it’s the precision of a Rolex, the brilliance of a Chopard diamond, the elegance of an Akris dress, or the indulgence of a Lindt truffle, Swiss luxury continues to captivate the world. Together, these brands not only define Swiss culture but also shape global standards of refinement.

A Marketplace for Branding and Creative Projects

Creative Market

In today’s fast-paced digital environment, businesses, startups, and individuals looking to create a strong brand presence face one constant challenge: standing out with authentic, professional, and visually appealing design assets. One platform that has become a trusted hub for creatives and brand-builders alike is Creative Market. This online marketplace brings together independent creators offering high-quality digital goods—from fonts and templates to illustrations, stock photos, and branding kits. For branding-related projects, it has emerged as an invaluable resource.

What is Creative Market?

Creative Market is an online marketplace where independent designers, photographers, and illustrators sell ready-to-use digital assets. Since its launch, it has grown into a global community that connects creators with businesses, entrepreneurs, and marketers seeking unique creative materials. Unlike generic stock platforms, Creative Market emphasizes originality and variety, helping brands develop distinctive identities.

Benefits of Using Creative Market for Branding Projects

1. High-Quality, Professional Assets

Branding requires consistency, polish, and strong first impressions. Creative Market offers a wide range of premium-quality resources that elevate brand visuals, whether it’s logo templates, custom fonts, or website themes. These assets are crafted by professional designers who understand market trends and design principles, ensuring that brands can project credibility.

2. Variety and Customization

Every brand has its own story, voice, and aesthetic. Creative Market provides thousands of products across categories, allowing businesses to choose items that align with their brand identity. From minimalist logo packs to bold typography and textured mockups, the marketplace covers every possible design style. Most items are also customizable, so a template can be adapted to reflect the unique DNA of a brand.

3. Time and Cost Efficiency

Hiring a design agency or commissioning custom work can be time-consuming and expensive. Creative Market offers a middle ground: affordable, ready-to-use templates and assets that can be customized quickly. This saves valuable time and allows small businesses or startups with limited budgets to access professional design without compromising quality.

4. Supporting Independent Creators

Another branding advantage lies in the ethos of the platform. By purchasing from Creative Market, businesses not only gain high-quality assets but also support independent creators worldwide. This gives brands access to fresh, innovative design trends that are not mass-produced or overly corporate.

5. Integrated Licensing for Commercial Use

Branding projects often involve public visibility—websites, packaging, social media, and advertising campaigns. Creative Market provides clear licensing options that allow commercial use, giving businesses peace of mind when integrating purchased assets into their branding.

Branding Applications of Creative Market

Logo Design: Pre-made logo templates can be customized to suit a brand’s color palette and typography, making the process faster while ensuring a polished result.
Typography and Fonts: Unique fonts set the tone of a brand’s personality. Creative Market offers typefaces that go far beyond standard fonts, helping brands create a distinctive voice.
Social Media Templates: Branding today relies heavily on consistent social media presence. Ready-made Instagram, TikTok, and Facebook templates save time while keeping posts aligned with a brand’s identity.
Website and Presentation Templates: Whether building a brand website or pitching to investors, professional layouts help communicate messages with clarity and impact.
Mockups: Product and packaging mockups help visualize branding ideas in real-world scenarios, an essential step in refining brand identity.

Why Creative Market Matters for Branding Professionals

For branding agencies, consultants, or freelance designers, Creative Market acts as a toolkit that speeds up workflows while maintaining originality. Instead of reinventing every element from scratch, designers can leverage marketplace assets as a foundation, then tailor them to fit a brand’s story. This hybrid approach—combining creative direction with premium resources—results in branding that is both unique and efficient.

12/20/2024

Analyzing Switzerland's Leading Branding Agencies: A Comprehensive Overview

Excellence in Strategy and Design

Switzerland's branding industry is flourishing, driven by agencies specializing in innovative design, strategic thinking, and impactful storytelling. Here's a look at the top branding agencies that dominate the first page of searches in Switzerland, showcasing their unique approaches and contributions.

1. Allink: Empowering Brands with Stories That Inspire

Allink stands out in Zürich as a branding agency known for bridging the gap between businesses and their audiences. By focusing on design, entrepreneurial thinking, and storytelling, Allink helps brands craft memorable experiences. Their holistic approach to branding makes them a versatile choice for businesses aiming to connect authentically with their customers.

2. Brandpulse: Pioneering Lifestyle Branding

For over two decades, Brandpulse has specialized in lifestyle branding. With a strategic focus, they guide businesses in refining their identities and building sustainable growth. Their expertise spans B2B branding and delivering creative solutions tailored to clients' evolving needs.

3. Scholtysik: Independent Excellence in Strategy and Design

Scholtysik, a Zürich-based agency, is celebrated for its independent approach to branding. The agency's core mission revolves around crafting powerful, enduring brand identities. By blending strategy and design, Scholtysik supports companies and institutions in achieving long-term success.

4. 8chDesign: Crafting Tailored Identities

Known for its custom solutions, 8chDesign creates distinctive identities for businesses, organizations, and products. Their team collaborates closely with clients to deliver bespoke branding strategies that align with their specific goals and aspirations.

5. Swiss Brand Experts: Precision Meets Sustainability

Founded in 2005, Swiss Brand Experts is dedicated to delivering Deep Precision Branding®. The agency’s commitment to sustainability and ambition positions them as a leading force in crafting brands that achieve long-term success.

6. Heads Corporate Branding: Theoretically Grounded Branding

Heads takes a scholarly approach to branding, merging theoretical insights with practical applications. Based in Zürich, this agency offers a comprehensive range of services, including brand strategy, design, and transformation, ensuring brands resonate on every level.

7. MADE Identity: From Strategy to Experience

MADE Identity focuses on creating seamless brand experiences. Their process encompasses everything from strategy and design to the brand experience itself, making them a one-stop solution for companies, institutions, and product developers.

8. HI Schweiz: Sustainable Branding from Lucerne

HI Schweiz prides itself on delivering sustainable branding solutions tailored for ambitious companies and institutions. By integrating strategy, design, and marketing, this Lucerne-based agency ensures that its clients stand out in competitive markets.

9. Rembrand: Creating Strong Corporate Identities

Based in St. Gallen, Rembrand focuses on building robust corporate identities. With expertise in brand creation, development, and management, they offer businesses a comprehensive branding journey aimed at enduring success.

10. Markenfels: Corporate Branding Excellence

Markenfels is a Zürich-based agency renowned for its corporate branding expertise. By delivering tailored strategies, they help organizations establish and sustain strong brand positions in their respective industries.

The Swiss Branding Landscape

Switzerland’s branding agencies reflect the country’s reputation for precision, innovation, and sustainability. These firms cater to diverse industries, from B2B enterprises to lifestyle brands, ensuring that every client achieves a strong market presence. Whether through cutting-edge design or in-depth strategic planning, these agencies are shaping the future of branding in Switzerland.

By understanding each agency’s unique strengths and specialties, businesses can find the perfect partner to elevate their brand identity in today's competitive landscape.

11/25/2024

Opportunities in Branding Jobs I Branding Job News Blog Switzerland

Insights on Branding Jobs, Emerging Companies, and Switzerland's Scholtysik

Top Insights on Branding Jobs, Emerging Branding Companies, and Switzerland's Scholtysik

Published on: November 25, 2024 | Author: Branding Blog Switzerland

Opportunities in Branding Jobs

The branding industry continues to thrive, offering a plethora of exciting career opportunities. From roles in design and strategy to digital marketing and project management, branding jobs cater to a variety of skill sets. Whether you're a creative designer or a strategic thinker, this field offers dynamic roles with great potential for growth. Explore the latest openings in branding jobs to kickstart or elevate your career.

Major cities worldwide are hubs for branding talent, with agencies and companies seeking innovative professionals to shape compelling brand narratives. The demand for skilled individuals continues to grow as brands seek to differentiate themselves in a competitive market.

A Spotlight on a New Branding Company

The branding landscape constantly evolves with new players entering the market. A new branding company making waves is redefining how brands connect with their audiences through innovative approaches and cutting-edge design. These fresh entrants often bring bold ideas, challenging traditional norms and pushing the boundaries of creativity.

Staying updated on emerging companies allows businesses and professionals to draw inspiration and adapt to modern branding trends. Keep an eye out for innovative case studies and the unique methodologies of these rising stars.

Scholtysik: A Leader in Branding Switzerland

When discussing branding in Switzerland, Scholtysik stands out as a premier agency. Known for its strategic expertise and creative excellence, Scholtysik has helped numerous businesses establish strong brand identities in competitive markets. Their work spans industries, emphasizing clarity, innovation, and cultural resonance.

Based in Zurich, Scholtysik's team of branding experts collaborates closely with clients to deliver impactful solutions. Their commitment to quality and precision has earned them a reputation as a top branding partner in Switzerland and beyond.

Branding Schweiz