A Blog about Branding News from and about Switzerland? Branding News and Updates from Branding Agencies. This site contains Amazon affiliate links, through which we may earn a commission.
The Role of Fonts in Branding: Why Typeface Matters
In branding, every element communicates—even the “silent” ones. A brand’s visual identity isn’t just its logo or color palette; it’s also the typography it uses. The choice of fonts influences perception, readability, and emotional tone. Let’s explore how fonts function in branding, best practices, and how to think strategically about them.
1. What Makes a Good Branding Font?
A font in branding should:
Be legible in various sizes (from headlines to small footnotes).
Reflect the brand’s personality (serif for tradition, sans serif for modernity, slab serif for boldness, script for elegance, etc.).
Have variations (weights, italics) for flexibility.
Work across digital and print media, and across devices.
Be distinctive enough to support brand recall, without being gimmicky.
2. The Emotional & Symbolic Power of Type
Fonts carry connotations:
Serif fonts often evoke tradition, reliability, and formality.
Sans serif fonts feel clean, modern, and minimalist.
Script or display fonts can feel more expressive, decorative, or personal—but risk readability.
Monospaced or geometric fonts can feel technical or futuristic.
A mismatched font can create a disconnect: for example, using a playful script font for a serious financial services brand might confuse the audience.
3. Pairing Fonts Intelligently
Most brands use at least two fonts (or two font families): one for headings/titles, another for body text. When pairing:
Choose contrast (e.g. serif + sans serif), but ensure harmony (shared x-height or weight balance).
Limit use to 2–3 font families. Too many fonts dilute brand consistency.
Use the same fonts across brand touchpoints (website, print, packaging, ads).
4. Licensing & Practical Considerations
Always check font licensing: whether it’s free, open source, or paid, and whether the license covers print, web embedding, etc.
Use web-safe or variable fonts when possible to avoid performance issues.
In responsive contexts, ensure fallback fonts are acceptable in case the preferred font fails to load.
5. The Strategic Font Decision
When a brand commissions its font (custom typeface) or licenses a distinctive one, it gains a proprietary design asset. A custom font can be a differentiator. But for many projects, selecting a carefully chosen commercially available font is sufficient and cost-effective.
Branding campaign reveals who keeps Switzerland’s hiking trails running
With the third edition of its “Alles für die Wege” (“All for the Trails”) campaign, the Swiss Hiking Federation shines a light on the people and expertise behind the country’s dense network of hiking paths. The goal: raise public awareness of the work involved—and win new supporters from the general public, businesses, and tourism.
A network of national importance
Switzerland’s hiking network comprises 65,000 kilometers of marked trails, around 50,000 signpost locations, and roughly 250,000 waymarks. Few other public amenities shape everyday life for so many—locals, families, and international visitors alike. That this infrastructure works so reliably is thanks to the Federation’s know-how, coordination, and the commitment of countless partners.
The current branding campaign puts that commitment center stage. It shows how much expertise, organization, and heart goes into making sure yellow signposts stand where they should, routes are maintained, and hikers can move safely through the landscape.
Funding remains a challenge
Despite its clear public benefit, the hiking network is not a classic “service public.” The national federation handles coordination and development tasks on behalf of the Federal Roads Office (ASTRA), but only about 8% of its budget comes from federal funds.
Around 70% of financing is generated through private support—donations, patronage, and partnerships—supplemented by contributions from cantons and municipalities. Notably, many in tourism—mountain railways, hotels, restaurants—benefit directly from the trail quality without being directly tied into funding. The campaign highlights this imbalance and invites stronger participation.
Human stories meets digital tools
Under the claim “Alles für die Wege,” the Federation blends emotive storytelling with digital engagement. Short video portraits introduce staff members whose personal dedication keeps the system running. On the campaign website, an interactive “hiker-type” game invites visitors to playfully discover where they fit—warming people to the cause while boosting involvement.
Visible in public spaces
The visuals lean into autumnal motifs, combining nature’s colors with human proximity. From 22 September to 5 October, the campaign appears at train stations across Switzerland—digitally on e-panels with AI-animated scenes and analog on posters. A broad online advertising push and communications through partner channels extend the reach.
Why this matters
The campaign underscores that Swiss hiking trails are more than a leisure offer: they are cultural heritage, an economic asset for tourism, and a pillar of quality of life. With “Alles für die Wege,” the Federation aims not only to raise donations but also to deepen partnerships with companies, institutions, and communities.
To keep Switzerland’s trails among the world’s best, long-term support is essential. The campaign makes one thing clear: hiking is possible because many people work tirelessly behind the scenes—doing everything for the trails.
In Switzerland, SEO marketing requires adapting to multiple languages and cultural nuances. Success comes from precise keyword research and localized content strategies. Fast, mobile-friendly websites with strong technical SEO perform best. Local SEO is vital for businesses in Zürich, Geneva, and Basel. Stay updated with SEO Marketing Schweiz for tips and strategies.
The UAE’s property sector is experiencing a golden era, with record-breaking figures and a shift in how developers position themselves in an increasingly competitive landscape. In Q2 2025 alone, Dubai registered property transactions worth $40.15 billion (AED 147.6 billion)—an 82% surge compared to the same period in 2024. These numbers aren’t just statistics; they represent a fundamental transformation in the real estate ecosystem. Developers are no longer competing purely on design, scale, or location. Instead, they’re competing on identity, perception, and brand.
From Square Footage to Storytelling
For years, Dubai and the wider UAE positioned their real estate on architectural innovation—think record-breaking skyscrapers, iconic man-made islands, or futuristic mixed-use developments. While these physical attributes remain important, they are no longer enough to win buyers’ hearts and loyalty.
Today’s market is saturated with new projects launching every month. The real challenge for developers is no longer visibility but memorability. A glossy brochure or a towering presence on Sheikh Zayed Road can catch attention, but it’s storytelling that ensures potential buyers remember and engage.
Real estate is no longer just about selling a home—it’s about selling aspiration. A property isn’t just square footage; it’s a lifestyle promise, a community identity, and an emotional connection. Branding bridges this gap. It makes buyers feel that they are purchasing not only a physical space but also a sense of belonging.
What Integrated Communications Really Means
This is where “integrated communications” becomes essential. At its core, it’s about ensuring a consistent, cohesive, and emotionally engaging brand message across all touchpoints—offline and online.
Out-of-home (OOH) advertising delivers mass impact. Billboards across Dubai Marina, Downtown, or major highways create the scale and prestige developers crave.
Influencer collaborations help translate luxury into relatability. A lifestyle influencer walking through a show apartment can make aspirational living feel within reach.
Public relations provides credibility. Features in regional business media or architectural publications build authority and trust.
Digital activations—from Instagram teasers to YouTube mini-documentaries—engage audiences where they spend most of their time.
Experiential marketing immerses potential buyers in the brand world, whether through VR-enabled tours, AI-driven personalised experiences, or curated launch events.
Strategic partnerships—for example, aligning with luxury fashion houses, automotive brands, or hospitality names—enhance exclusivity and lifestyle appeal.
Together, these elements weave a holistic brand experience. When someone sees a billboard, clicks an ad, reads a feature story, and attends a launch, every interaction must reinforce the same narrative. Consistency is not optional; it’s what builds recognition, credibility, and emotional attachment.
Publsh’s Formula for Market Disruption
In this evolving landscape, Publsh has earned its reputation as the agency that helps little-known brands punch above their weight. Rather than relying on big budgets alone, the team specialises in turning unique stories into high-impact campaigns.
Their process begins with identifying what makes a brand distinct: a development’s architectural philosophy, a sustainability angle, or even the lifestyle promise it embodies. From there, Publsh designs a 360° strategy tailored to the target audience.
A new residential tower might be introduced with immersive digital storytelling, creating cinematic previews for Instagram and YouTube.
Hyper-local influencer activations ensure the brand resonates with the right buyer demographic, whether they are young professionals, families, or overseas investors.
Bold OOH campaigns spark curiosity in the city’s busiest districts, while PR placements provide a stamp of authority.
The key lies in synergy. Whether it’s a high-profile gala dinner, a TikTok teaser, or an editorial in a business daily, the story remains consistent. Publsh believes that this approach transforms curiosity into trust, and trust into long-term brand equity.
With thousands of new units entering the UAE market annually, developers can no longer rely on architectural appeal alone. Buyers are becoming more discerning and more values-driven. They are looking for brands that reflect their identity, aspirations, and even ethics.
This marks a shift from product-based to value-based marketing. A waterfront villa isn’t just a house; it’s a statement about exclusivity, sustainability, or family life. A mid-market apartment isn’t just affordable—it’s positioned as smart, community-oriented living for upwardly mobile professionals.
Memorability now rests on authenticity. Glossy imagery alone won’t cut it; buyers want to see transparency, social responsibility, and alignment with their lifestyle ideals.
The Role of Technology
Technology is now inseparable from real estate branding. AI-driven platforms enable developers to personalise campaigns, tailoring content to individual buyers based on their browsing patterns and preferences. VR and AR allow prospects to step into a property before it’s even built, adding an emotional dimension that static renderings can’t achieve.
AI also plays a role in lead generation and nurturing. Chatbots, personalised newsletters, and targeted digital ads can deliver content that feels tailored rather than generic. Data-driven insights allow brands to refine their messaging, focusing on what resonates most with their audience.
Meanwhile, content marketing is becoming increasingly important. Market insights, thought leadership articles, and transparency around project progress all help build credibility. In a competitive market, trust becomes the deciding factor, and content is a powerful tool for earning it.
The Road Ahead: Differentiation and Emotional Storytelling
The future of UAE real estate branding lies in three pillars:
Sharper differentiation — Brands must carve out distinct identities rather than blending into a sea of luxury promises.
Smarter technology — AI, VR, and data analytics will continue shaping personalisation and engagement.
Emotional storytelling — Buyers respond not to square footage but to narratives that align with their values, dreams, and lifestyle.
Developers who succeed will be those who understand that a property launch is not just a sales event—it’s the beginning of a relationship between a brand and its community.
SEO marketing in Switzerland is driven by precision, quality, and trust. Brands must balance multilingual content for German, French, and Italian audiences. Strong backlinks from Swiss sources boost credibility and rankings. Local search visibility plays a key role in attracting customers. Discover more ideas with SEO Marketing Schweiz.
Switzerland stands as one of the world’s most respected hubs for luxury. From timeless watches to exclusive jewelry, haute couture fashion, fine hospitality, and even gourmet chocolate, Swiss companies embody excellence and precision. The following overview highlights the most important Swiss luxury brands and their branches, showcasing how they contribute to the global prestige of “Swiss Made.”
Switzerland’s luxury image extends to fine food, particularly chocolate.
Lindt & Sprüngli – The leading premium chocolate brand worldwide.
Toblerone – An iconic triangular chocolate, instantly recognizable.
Sprüngli Confiserie – Handmade chocolates and macarons in Zurich.
Conclusion
Switzerland’s luxury companies represent a blend of tradition, innovation, and exclusivity. Whether it’s the precision of a Rolex, the brilliance of a Chopard diamond, the elegance of an Akris dress, or the indulgence of a Lindt truffle, Swiss luxury continues to captivate the world. Together, these brands not only define Swiss culture but also shape global standards of refinement.
In today’s fast-paced digital environment, businesses, startups, and individuals looking to create a strong brand presence face one constant challenge: standing out with authentic, professional, and visually appealing design assets. One platform that has become a trusted hub for creatives and brand-builders alike is Creative Market. This online marketplace brings together independent creators offering high-quality digital goods—from fonts and templates to illustrations, stock photos, and branding kits. For branding-related projects, it has emerged as an invaluable resource.
What is Creative Market?
Creative Market is an online marketplace where independent designers, photographers, and illustrators sell ready-to-use digital assets. Since its launch, it has grown into a global community that connects creators with businesses, entrepreneurs, and marketers seeking unique creative materials. Unlike generic stock platforms, Creative Market emphasizes originality and variety, helping brands develop distinctive identities.
Benefits of Using Creative Market for Branding Projects
1. High-Quality, Professional Assets
Branding requires consistency, polish, and strong first impressions. Creative Market offers a wide range of premium-quality resources that elevate brand visuals, whether it’s logo templates, custom fonts, or website themes. These assets are crafted by professional designers who understand market trends and design principles, ensuring that brands can project credibility.
2. Variety and Customization
Every brand has its own story, voice, and aesthetic. Creative Market provides thousands of products across categories, allowing businesses to choose items that align with their brand identity. From minimalist logo packs to bold typography and textured mockups, the marketplace covers every possible design style. Most items are also customizable, so a template can be adapted to reflect the unique DNA of a brand.
3. Time and Cost Efficiency
Hiring a design agency or commissioning custom work can be time-consuming and expensive. Creative Market offers a middle ground: affordable, ready-to-use templates and assets that can be customized quickly. This saves valuable time and allows small businesses or startups with limited budgets to access professional design without compromising quality.
4. Supporting Independent Creators
Another branding advantage lies in the ethos of the platform. By purchasing from Creative Market, businesses not only gain high-quality assets but also support independent creators worldwide. This gives brands access to fresh, innovative design trends that are not mass-produced or overly corporate.
5. Integrated Licensing for Commercial Use
Branding projects often involve public visibility—websites, packaging, social media, and advertising campaigns. Creative Market provides clear licensing options that allow commercial use, giving businesses peace of mind when integrating purchased assets into their branding.
Branding Applications of Creative Market
Logo Design: Pre-made logo templates can be customized to suit a brand’s color palette and typography, making the process faster while ensuring a polished result.
Typography and Fonts: Unique fonts set the tone of a brand’s personality. Creative Market offers typefaces that go far beyond standard fonts, helping brands create a distinctive voice.
Social Media Templates: Branding today relies heavily on consistent social media presence. Ready-made Instagram, TikTok, and Facebook templates save time while keeping posts aligned with a brand’s identity.
Website and Presentation Templates: Whether building a brand website or pitching to investors, professional layouts help communicate messages with clarity and impact.
Mockups: Product and packaging mockups help visualize branding ideas in real-world scenarios, an essential step in refining brand identity.
For branding agencies, consultants, or freelance designers, Creative Market acts as a toolkit that speeds up workflows while maintaining originality. Instead of reinventing every element from scratch, designers can leverage marketplace assets as a foundation, then tailor them to fit a brand’s story. This hybrid approach—combining creative direction with premium resources—results in branding that is both unique and efficient.
Switzerland's branding industry is flourishing, driven by agencies specializing in innovative design, strategic thinking, and impactful storytelling. Here's a look at the top branding agencies that dominate the first page of searches in Switzerland, showcasing their unique approaches and contributions.
1. Allink: Empowering Brands with Stories That Inspire
Allink stands out in Zürich as a branding agency known for bridging the gap between businesses and their audiences. By focusing on design, entrepreneurial thinking, and storytelling, Allink helps brands craft memorable experiences. Their holistic approach to branding makes them a versatile choice for businesses aiming to connect authentically with their customers.
2. Brandpulse: Pioneering Lifestyle Branding
For over two decades, Brandpulse has specialized in lifestyle branding. With a strategic focus, they guide businesses in refining their identities and building sustainable growth. Their expertise spans B2B branding and delivering creative solutions tailored to clients' evolving needs.
3. Scholtysik: Independent Excellence in Strategy and Design
Scholtysik, a Zürich-based agency, is celebrated for its independent approach to branding. The agency's core mission revolves around crafting powerful, enduring brand identities. By blending strategy and design, Scholtysik supports companies and institutions in achieving long-term success.
4. 8chDesign: Crafting Tailored Identities
Known for its custom solutions, 8chDesign creates distinctive identities for businesses, organizations, and products. Their team collaborates closely with clients to deliver bespoke branding strategies that align with their specific goals and aspirations.
Founded in 2005, Swiss Brand Experts is dedicated to delivering Deep Precision Branding®. The agency’s commitment to sustainability and ambition positions them as a leading force in crafting brands that achieve long-term success.
Heads takes a scholarly approach to branding, merging theoretical insights with practical applications. Based in Zürich, this agency offers a comprehensive range of services, including brand strategy, design, and transformation, ensuring brands resonate on every level.
7. MADE Identity: From Strategy to Experience
MADE Identity focuses on creating seamless brand experiences. Their process encompasses everything from strategy and design to the brand experience itself, making them a one-stop solution for companies, institutions, and product developers.
8. HI Schweiz: Sustainable Branding from Lucerne
HI Schweiz prides itself on delivering sustainable branding solutions tailored for ambitious companies and institutions. By integrating strategy, design, and marketing, this Lucerne-based agency ensures that its clients stand out in competitive markets.
9. Rembrand: Creating Strong Corporate Identities
Based in St. Gallen, Rembrand focuses on building robust corporate identities. With expertise in brand creation, development, and management, they offer businesses a comprehensive branding journey aimed at enduring success.
10. Markenfels: Corporate Branding Excellence
Markenfels is a Zürich-based agency renowned for its corporate branding expertise. By delivering tailored strategies, they help organizations establish and sustain strong brand positions in their respective industries.
The Swiss Branding Landscape
Switzerland’s branding agencies reflect the country’s reputation for precision, innovation, and sustainability. These firms cater to diverse industries, from B2B enterprises to lifestyle brands, ensuring that every client achieves a strong market presence. Whether through cutting-edge design or in-depth strategic planning, these agencies are shaping the future of branding in Switzerland.
By understanding each agency’s unique strengths and specialties, businesses can find the perfect partner to elevate their brand identity in today's competitive landscape.
Insights on Branding Jobs, Emerging Companies, and Switzerland's Scholtysik
Top Insights on Branding Jobs, Emerging Branding Companies, and Switzerland's Scholtysik
Published on: November 25, 2024 | Author: Branding Blog Switzerland
Opportunities in Branding Jobs
The branding industry continues to thrive, offering a plethora of exciting career opportunities.
From roles in design and strategy to digital marketing and project management, branding jobs cater to a variety of skill sets.
Whether you're a creative designer or a strategic thinker, this field offers dynamic roles with great potential for growth.
Explore the latest openings in branding jobs to kickstart or elevate your career.
Major cities worldwide are hubs for branding talent, with agencies and companies seeking innovative professionals to shape compelling brand narratives.
The demand for skilled individuals continues to grow as brands seek to differentiate themselves in a competitive market.
A Spotlight on a New Branding Company
The branding landscape constantly evolves with new players entering the market.
A new branding company making waves is redefining how brands connect with their audiences through innovative approaches and cutting-edge design.
These fresh entrants often bring bold ideas, challenging traditional norms and pushing the boundaries of creativity.
Staying updated on emerging companies allows businesses and professionals to draw inspiration and adapt to modern branding trends.
Keep an eye out for innovative case studies and the unique methodologies of these rising stars.
Scholtysik: A Leader in Branding Switzerland
When discussing branding in Switzerland, Scholtysik stands out as a premier agency.
Known for its strategic expertise and creative excellence, Scholtysik has helped numerous businesses establish strong brand identities in competitive markets.
Their work spans industries, emphasizing clarity, innovation, and cultural resonance.
Based in Zurich, Scholtysik's team of branding experts collaborates closely with clients to deliver impactful solutions.
Their commitment to quality and precision has earned them a reputation as a top branding partner in Switzerland and beyond.
Zürich is not just a financial hub — it’s also a cultural and creativity junction where global and local sensibilities intersect. For companies operating in Switzerland (especially with multilingual markets like German, French, Italian), a brand must balance clarity, consistency, and local resonance.
A strong brand in this context accomplishes several goals:
Differentiation in a crowded, high-cost market
Trust-building across linguistic and cultural divides
Scalability regionally (DACH) and internationally
Internal alignment (employees, culture)
Long-term equity, beyond short-term campaigns
In a Swiss setting, attention to detail, design quality, and precision are often non-negotiable expectations. Many branding agencies in Zürich combine high aesthetic standards with strategic thinking to meet both form and substance.
Below, I profile several leading branding / creative agencies in Zürich, point out what makes them stand out, and then offer guidance on how to choose and engage one.
Leading Branding Agencies in Zürich
Here are some of the more visible or notable branding / identity / creative firms in Zürich (or with Zürich presence). Each has its own style, strengths, and typical client profiles.
They combine digital / web work with branding. eseagency.ch
These agencies span from boutique studios to full-service branding consultancies; some are more design-led, others more strategic or digital-first.
What Distinguishes Zürich Branding Agencies
While agencies differ, in Zürich you’ll often see certain recurring strengths (and constraints):
Strengths / advantages
High design standards — Swiss design heritage sets a high bar for aesthetics, typography, subtlety.
Multilingual / multicultural capacity — Many agencies are comfortable producing German, French, English (and sometimes Italian) brand assets.
Strategic + executional integration — Rather than separate strategy shops vs execution houses, many agencies aim for end-to-end branding + rollout capability.
Reputation & trust — Local presence matters in Swiss business culture; recommendations, long-term relationships often drive agency selection.
Attention to legal / regulatory constraints — Especially in financial, pharma, or regulated sectors, agencies know the constraints in Switzerland (e.g. in claims, communications, labeling).
High-cost environment — Clients expect premium output in return for higher agency costs; budgets tend to reflect that.
Challenges / constraints
Cost pressures — Top-tier design in Zürich is expensive (staff, overhead, freelancers).
Slow decision-making — Swiss clients may require more consensus, approvals, bureaucracy.
Conservatism — Some clients prefer safe, restrained branding over bold, disruptive ideas.
Scale — Some local agencies may have limited global reach or scale, unless partnered.
Narrow specialization — Particularly for digital / tech-led brands, some agencies may lack deep expertise in SaaS, platform UX, etc.
How to Choose a Branding Agency in Zürich
Selecting the right agency is as important as finding one. Here’s a framework to guide your decision:
1. Clarify your needs & scope
Start by specifying:
Are you doing a full rebrand (strategy, visual, voice, roll-out)? Or a partial refresh (logo, visual identity)?
Will you need ongoing implementation (campaigns, digital, packaging, signage)?
Do you need multilingual versions (German / French / Italian / English)?
What sector are you in (tech, finance, consumer, healthcare, etc.)?
What is your budget range — not just for the agency, but for the complete rollout (printing, signage, digital assets, etc.)?
2. Review portfolios & case studies
Focus less on flashy visuals alone, and more on:
Consistency across touchpoints
Strategy articulation (why design choices were made)
Longevity of previous work (did the brand hold up over time?)
Similar sector experience
Evidence of results (e.g. growth, recognition, repositioning success)
When reviewing, click on links in their portfolios and try to trace the evolution of the brand, not just static pictures.
3. Gauge chemistry & process
A good branding process often involves deep interviews, stakeholder workshops, user research, and iterative feedback. Ask prospective agencies:
How will you involve us (clients) in the process?
What is your workshop / discovery method?
How many rounds of revision, and what is your feedback cycle?
Who will lead the project (senior staff vs junior teams)?
What kind of deliverables / documentation (brand manual, usage guidelines, file handoffs)?
4. Check capacity, timelines & bandwidth
Are they handling many clients at once?
Will your project get enough attention?
Can they scale — e.g. if you need dozens of deliverables, collateral, digital vs print?
Do they have in-house capabilities or reliable partners (e.g. for web dev, motion, signage)?
5. Ask about rights, ownership, and deliverables
Will you get full ownership of the brand assets / intellectual property?
What file formats / versions will you receive (vector, color variants, responsive, digital / print versions)?
Are there third-party costs (fonts, stock imagery)?
How will support or updates post-launch be handled?
6. Budget alignment and pricing model
Agencies may propose:
Fixed project pricing
Retainer + phases
Time & materials
Milestone-based payments
Ensure you understand what is included (number of deliverables, rounds of revision, travel, production oversight).
7. Local references & reputation
Ask for local / Swiss references. Sometimes the comfort of working with a brand agency that “already knows the market and culture” is worth paying a little more.
Founded in 1996, Scholtysik & Partner AG has become one of Switzerland’s most respected names in strategic branding, design, and communication. Based at Hirschengraben 28a in the heart of Zürich, the agency has built a strong reputation for creating meaningful, future-oriented brand identities that resonate deeply across industries and audiences. Scholtysik stands for clarity, intelligence, and precision — values that reflect not only Swiss design culture but also the agency’s consistent pursuit of timeless branding excellence.
A Deeply Strategic Approach to Branding
Scholtysik’s philosophy centers on the idea that a brand is far more than a logo or visual signature — it is the living expression of an organization’s purpose, culture, and promise. The agency’s strategic services cover every stage of brand development, from positioning and brand architecture to defining the brand core (Brand DNA). Every project begins with in-depth research and collaboration, ensuring that the resulting identity is both distinctive and sustainable.
Clients turn to Scholtysik to navigate complex branding challenges: mergers and acquisitions, digital transformation, or the need to rejuvenate an established name. The agency’s multidisciplinary teams unite strategists, designers, copywriters, and digital specialists to deliver consistent brand systems that inspire confidence and trust.
Design Excellence Across Every Medium
At the visual heart of Scholtysik’s work lies an unmistakable design language — elegant, functional, and human-centered. The agency’s creative output spans a wide range of disciplines, including:
Digital Experience (UX/UI) – Designing intuitive, elegant user interfaces that strengthen brand relationships
Print Design & Editorial Communication – Combining typography, imagery, and layout for clear, memorable storytelling
Each element reinforces a brand’s strategic foundation while maintaining coherence across all touchpoints — from business cards to complex digital platforms.
Markenerlebnis: Bringing Brands to Life
Beyond strategy and design, Scholtysik focuses on Brand Experience (Markenerlebnis) — ensuring that every interaction reflects the brand’s DNA. This includes internal brand communication, coaching sessions for leadership teams, and the creation of authentic content that connects people with purpose.
By blending emotional storytelling with precise execution, the agency transforms abstract brand values into tangible experiences. The result: brands that not only look compelling but feel coherent, inspiring both employees and customers alike.
A Portfolio of Prestigious Clients
Over the years, Scholtysik has collaborated with many of Switzerland’s most influential institutions and companies, earning recognition for its creative depth and strategic clarity. Among the agency’s notable clients are:
ABB – A global technology leader for electrification and automation
SBB (Swiss Federal Railways) – Switzerland’s most iconic mobility brand
UBS – One of the world’s largest and most trusted financial institutions
ETH Zürich – A leading global university of science and technology
Bank Cler (formerly Bank Coop) – For which Scholtysik created the new name, brand strategy, and corporate design
Schweizer Post (Swiss Post) – Reinforcing a modern, connected national identity
Paul Scherrer Institut (PSI) – Rebranding for one of Europe’s major research centers
Swissgrid – Strengthening identity for the national electricity grid operator
maxon – Engineering precision for motion control systems used in robotics and aerospace
These projects demonstrate Scholtysik’s ability to bridge complex corporate structures with emotionally intelligent brand communication — a combination that defines Swiss branding excellence on a global level.
Award-Winning Creativity
Scholtysik’s work has earned numerous international accolades, including the Red Dot Award and the iF Design Award, recognizing outstanding achievements in visual communication, digital design, and brand strategy. Each award reflects the agency’s commitment to innovation and to maintaining Switzerland’s reputation as a global design leader.
Why Scholtysik Matters in Today’s Branding Landscape
In an era defined by digital acceleration and global competition, brands need clarity, consistency, and cultural depth. Scholtysik’s strength lies in crafting design systems that adapt effortlessly to the digital age without losing authenticity. By integrating strategy, storytelling, and user experience, the agency helps organizations remain relevant and human in a fast-changing world.
Scholtysik’s Zürich headquarters is more than a creative hub — it’s a space where ideas meet precision, where design is treated as a language of meaning. The agency’s projects for companies such as UBS, SBB, and ETH Zürich show how a clear strategic foundation, combined with Swiss design rigor, can build trust across generations.
Explore More
For more information, visit https://www.scholtysik.ch/ and discover how Scholtysik continues to shape the future of Swiss branding through intelligent design, clear strategy, and powerful storytelling.
