With the third edition of its “Alles für die Wege”

 

Branding campaign reveals who keeps Switzerland’s hiking trails running

With the third edition of its “Alles für die Wege” (“All for the Trails”) campaign, the Swiss Hiking Federation shines a light on the people and expertise behind the country’s dense network of hiking paths. The goal: raise public awareness of the work involved—and win new supporters from the general public, businesses, and tourism.

A network of national importance

Switzerland’s hiking network comprises 65,000 kilometers of marked trails, around 50,000 signpost locations, and roughly 250,000 waymarks. Few other public amenities shape everyday life for so many—locals, families, and international visitors alike. That this infrastructure works so reliably is thanks to the Federation’s know-how, coordination, and the commitment of countless partners.

The current branding campaign puts that commitment center stage. It shows how much expertise, organization, and heart goes into making sure yellow signposts stand where they should, routes are maintained, and hikers can move safely through the landscape.

Funding remains a challenge

Despite its clear public benefit, the hiking network is not a classic “service public.” The national federation handles coordination and development tasks on behalf of the Federal Roads Office (ASTRA), but only about 8% of its budget comes from federal funds.

Around 70% of financing is generated through private support—donations, patronage, and partnerships—supplemented by contributions from cantons and municipalities. Notably, many in tourism—mountain railways, hotels, restaurants—benefit directly from the trail quality without being directly tied into funding. The campaign highlights this imbalance and invites stronger participation.

Human stories meets digital tools

Under the claim “Alles für die Wege,” the Federation blends emotive storytelling with digital engagement. Short video portraits introduce staff members whose personal dedication keeps the system running. On the campaign website, an interactive “hiker-type” game invites visitors to playfully discover where they fit—warming people to the cause while boosting involvement.

Visible in public spaces

The visuals lean into autumnal motifs, combining nature’s colors with human proximity. From 22 September to 5 October, the campaign appears at train stations across Switzerland—digitally on e-panels with AI-animated scenes and analog on posters. A broad online advertising push and communications through partner channels extend the reach.

Why this matters

The campaign underscores that Swiss hiking trails are more than a leisure offer: they are cultural heritage, an economic asset for tourism, and a pillar of quality of life. With “Alles für die Wege,” the Federation aims not only to raise donations but also to deepen partnerships with companies, institutions, and communities.

To keep Switzerland’s trails among the world’s best, long-term support is essential. The campaign makes one thing clear: hiking is possible because many people work tirelessly behind the scenes—doing everything for the trails.

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A Marketplace for Branding and Creative Projects

 

Creative Market

In today’s fast-paced digital environment, businesses, startups, and individuals looking to create a strong brand presence face one constant challenge: standing out with authentic, professional, and visually appealing design assets. One platform that has become a trusted hub for creatives and brand-builders alike is Creative Market. This online marketplace brings together independent creators offering high-quality digital goods—from fonts and templates to illustrations, stock photos, and branding kits. For branding-related projects, it has emerged as an invaluable resource.

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What is Creative Market?

Creative Market is an online marketplace where independent designers, photographers, and illustrators sell ready-to-use digital assets. Since its launch, it has grown into a global community that connects creators with businesses, entrepreneurs, and marketers seeking unique creative materials. Unlike generic stock platforms, Creative Market emphasizes originality and variety, helping brands develop distinctive identities.

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Benefits of Using Creative Market for Branding Projects

1. High-Quality, Professional Assets

Branding requires consistency, polish, and strong first impressions. Creative Market offers a wide range of premium-quality resources that elevate brand visuals, whether it’s logo templates, custom fonts, or website themes. These assets are crafted by professional designers who understand market trends and design principles, ensuring that brands can project credibility.

2. Variety and Customization

Every brand has its own story, voice, and aesthetic. Creative Market provides thousands of products across categories, allowing businesses to choose items that align with their brand identity. From minimalist logo packs to bold typography and textured mockups, the marketplace covers every possible design style. Most items are also customizable, so a template can be adapted to reflect the unique DNA of a brand.

3. Time and Cost Efficiency

Hiring a design agency or commissioning custom work can be time-consuming and expensive. Creative Market offers a middle ground: affordable, ready-to-use templates and assets that can be customized quickly. This saves valuable time and allows small businesses or startups with limited budgets to access professional design without compromising quality.

4. Supporting Independent Creators

Another branding advantage lies in the ethos of the platform. By purchasing from Creative Market, businesses not only gain high-quality assets but also support independent creators worldwide. This gives brands access to fresh, innovative design trends that are not mass-produced or overly corporate.

5. Integrated Licensing for Commercial Use

Branding projects often involve public visibility—websites, packaging, social media, and advertising campaigns. Creative Market provides clear licensing options that allow commercial use, giving businesses peace of mind when integrating purchased assets into their branding.

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Branding Applications of Creative Market

• Logo Design: Pre-made logo templates can be customized to suit a brand’s color palette and typography, making the process faster while ensuring a polished result.

• Typography and Fonts: Unique fonts set the tone of a brand’s personality. Creative Market offers typefaces that go far beyond standard fonts, helping brands create a distinctive voice.

• Social Media Templates: Branding today relies heavily on consistent social media presence. Ready-made Instagram, TikTok, and Facebook templates save time while keeping posts aligned with a brand’s identity.

• Website and Presentation Templates: Whether building a brand website or pitching to investors, professional layouts help communicate messages with clarity and impact.

• Mockups: Product and packaging mockups help visualize branding ideas in real-world scenarios, an essential step in refining brand identity.

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Why Creative Market Matters for Branding Professionals

For branding agencies, consultants, or freelance designers, Creative Market acts as a toolkit that speeds up workflows while maintaining originality. Instead of reinventing every element from scratch, designers can leverage marketplace assets as a foundation, then tailor them to fit a brand’s story. This hybrid approach—combining creative direction with premium resources—results in branding that is both unique and efficient.

Leading Swiss Branding, Design & Communication Agency in Zürich

 Scholtysik

Founded in 1996, Scholtysik & Partner AG has become one of Switzerland’s most respected names in strategic branding, design, and communication. Based at Hirschengraben 28a in the heart of Zürich, the agency has built a strong reputation for creating meaningful, future-oriented brand identities that resonate deeply across industries and audiences. Scholtysik stands for clarity, intelligence, and precision — values that reflect not only Swiss design culture but also the agency’s consistent pursuit of timeless branding excellence.

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A Deeply Strategic Approach to Branding

Scholtysik’s philosophy centers on the idea that a brand is far more than a logo or visual signature — it is the living expression of an organization’s purpose, culture, and promise. The agency’s strategic services cover every stage of brand development, from positioning and brand architecture to defining the brand core (Brand DNA). Every project begins with in-depth research and collaboration, ensuring that the resulting identity is both distinctive and sustainable.

Clients turn to Scholtysik to navigate complex branding challenges: mergers and acquisitions, digital transformation, or the need to rejuvenate an established name. The agency’s multidisciplinary teams unite strategists, designers, copywriters, and digital specialists to deliver consistent brand systems that inspire confidence and trust.

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Design Excellence Across Every Medium

At the visual heart of Scholtysik’s work lies an unmistakable design language — elegant, functional, and human-centered. The agency’s creative output spans a wide range of disciplines, including:

• Naming & Corporate Design – Creating unique brand names and comprehensive visual identities

• Logo & Motion Design – Developing dynamic visual systems adaptable across media

• Sound Design & Experience Design – Translating brand emotion into multisensory experiences

• Digital Experience (UX/UI) – Designing intuitive, elegant user interfaces that strengthen brand relationships

• Print Design & Editorial Communication – Combining typography, imagery, and layout for clear, memorable storytelling

Each element reinforces a brand’s strategic foundation while maintaining coherence across all touchpoints — from business cards to complex digital platforms.

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Markenerlebnis: Bringing Brands to Life

Beyond strategy and design, Scholtysik focuses on Brand Experience (Markenerlebnis) — ensuring that every interaction reflects the brand’s DNA. This includes internal brand communication, coaching sessions for leadership teams, and the creation of authentic content that connects people with purpose.

By blending emotional storytelling with precise execution, the agency transforms abstract brand values into tangible experiences. The result: brands that not only look compelling but feel coherent, inspiring both employees and customers alike.

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A Portfolio of Prestigious Clients

Over the years, Scholtysik has collaborated with many of Switzerland’s most influential institutions and companies, earning recognition for its creative depth and strategic clarity. Among the agency’s notable clients are:

• ABB – A global technology leader for electrification and automation

• SBB (Swiss Federal Railways) – Switzerland’s most iconic mobility brand

• UBS – One of the world’s largest and most trusted financial institutions

• ETH Zürich – A leading global university of science and technology

• Bank Cler (formerly Bank Coop) – For which Scholtysik created the new name, brand strategy, and corporate design

• Schweizer Post (Swiss Post) – Reinforcing a modern, connected national identity

• Paul Scherrer Institut (PSI) – Rebranding for one of Europe’s major research centers

• Swissgrid – Strengthening identity for the national electricity grid operator

• maxon – Engineering precision for motion control systems used in robotics and aerospace

These projects demonstrate Scholtysik’s ability to bridge complex corporate structures with emotionally intelligent brand communication — a combination that defines Swiss branding excellence on a global level.

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Award-Winning Creativity

Scholtysik’s work has earned numerous international accolades, including the Red Dot Award and the iF Design Award, recognizing outstanding achievements in visual communication, digital design, and brand strategy. Each award reflects the agency’s commitment to innovation and to maintaining Switzerland’s reputation as a global design leader.

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Why Scholtysik Matters in Today’s Branding Landscape

In an era defined by digital acceleration and global competition, brands need clarity, consistency, and cultural depth. Scholtysik’s strength lies in crafting design systems that adapt effortlessly to the digital age without losing authenticity. By integrating strategy, storytelling, and user experience, the agency helps organizations remain relevant and human in a fast-changing world.

Scholtysik’s Zürich headquarters is more than a creative hub — it’s a space where ideas meet precision, where design is treated as a language of meaning. The agency’s projects for companies such as UBS, SBB, and ETH Zürich show how a clear strategic foundation, combined with Swiss design rigor, can build trust across generations.

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Explore More

For more information, visit https://www.scholtysik.ch/ and discover how Scholtysik continues to shape the future of Swiss branding through intelligent design, clear strategy, and powerful storytelling.