With the third edition of its “Alles für die Wege”

 

Branding campaign reveals who keeps Switzerland’s hiking trails running

With the third edition of its “Alles für die Wege” (“All for the Trails”) campaign, the Swiss Hiking Federation shines a light on the people and expertise behind the country’s dense network of hiking paths. The goal: raise public awareness of the work involved—and win new supporters from the general public, businesses, and tourism.

A network of national importance

Switzerland’s hiking network comprises 65,000 kilometers of marked trails, around 50,000 signpost locations, and roughly 250,000 waymarks. Few other public amenities shape everyday life for so many—locals, families, and international visitors alike. That this infrastructure works so reliably is thanks to the Federation’s know-how, coordination, and the commitment of countless partners.

The current branding campaign puts that commitment center stage. It shows how much expertise, organization, and heart goes into making sure yellow signposts stand where they should, routes are maintained, and hikers can move safely through the landscape.

Funding remains a challenge

Despite its clear public benefit, the hiking network is not a classic “service public.” The national federation handles coordination and development tasks on behalf of the Federal Roads Office (ASTRA), but only about 8% of its budget comes from federal funds.

Around 70% of financing is generated through private support—donations, patronage, and partnerships—supplemented by contributions from cantons and municipalities. Notably, many in tourism—mountain railways, hotels, restaurants—benefit directly from the trail quality without being directly tied into funding. The campaign highlights this imbalance and invites stronger participation.

Human stories meets digital tools

Under the claim “Alles für die Wege,” the Federation blends emotive storytelling with digital engagement. Short video portraits introduce staff members whose personal dedication keeps the system running. On the campaign website, an interactive “hiker-type” game invites visitors to playfully discover where they fit—warming people to the cause while boosting involvement.

Visible in public spaces

The visuals lean into autumnal motifs, combining nature’s colors with human proximity. From 22 September to 5 October, the campaign appears at train stations across Switzerland—digitally on e-panels with AI-animated scenes and analog on posters. A broad online advertising push and communications through partner channels extend the reach.

Why this matters

The campaign underscores that Swiss hiking trails are more than a leisure offer: they are cultural heritage, an economic asset for tourism, and a pillar of quality of life. With “Alles für die Wege,” the Federation aims not only to raise donations but also to deepen partnerships with companies, institutions, and communities.

To keep Switzerland’s trails among the world’s best, long-term support is essential. The campaign makes one thing clear: hiking is possible because many people work tirelessly behind the scenes—doing everything for the trails.

A Marketplace for Branding and Creative Projects

 

Creative Market

In today’s fast-paced digital environment, businesses, startups, and individuals looking to create a strong brand presence face one constant challenge: standing out with authentic, professional, and visually appealing design assets. One platform that has become a trusted hub for creatives and brand-builders alike is Creative Market. This online marketplace brings together independent creators offering high-quality digital goods—from fonts and templates to illustrations, stock photos, and branding kits. For branding-related projects, it has emerged as an invaluable resource.

---

What is Creative Market?

Creative Market is an online marketplace where independent designers, photographers, and illustrators sell ready-to-use digital assets. Since its launch, it has grown into a global community that connects creators with businesses, entrepreneurs, and marketers seeking unique creative materials. Unlike generic stock platforms, Creative Market emphasizes originality and variety, helping brands develop distinctive identities.

---

Benefits of Using Creative Market for Branding Projects

1. High-Quality, Professional Assets

Branding requires consistency, polish, and strong first impressions. Creative Market offers a wide range of premium-quality resources that elevate brand visuals, whether it’s logo templates, custom fonts, or website themes. These assets are crafted by professional designers who understand market trends and design principles, ensuring that brands can project credibility.

2. Variety and Customization

Every brand has its own story, voice, and aesthetic. Creative Market provides thousands of products across categories, allowing businesses to choose items that align with their brand identity. From minimalist logo packs to bold typography and textured mockups, the marketplace covers every possible design style. Most items are also customizable, so a template can be adapted to reflect the unique DNA of a brand.

3. Time and Cost Efficiency

Hiring a design agency or commissioning custom work can be time-consuming and expensive. Creative Market offers a middle ground: affordable, ready-to-use templates and assets that can be customized quickly. This saves valuable time and allows small businesses or startups with limited budgets to access professional design without compromising quality.

4. Supporting Independent Creators

Another branding advantage lies in the ethos of the platform. By purchasing from Creative Market, businesses not only gain high-quality assets but also support independent creators worldwide. This gives brands access to fresh, innovative design trends that are not mass-produced or overly corporate.

5. Integrated Licensing for Commercial Use

Branding projects often involve public visibility—websites, packaging, social media, and advertising campaigns. Creative Market provides clear licensing options that allow commercial use, giving businesses peace of mind when integrating purchased assets into their branding.

---

Branding Applications of Creative Market

• Logo Design: Pre-made logo templates can be customized to suit a brand’s color palette and typography, making the process faster while ensuring a polished result.

• Typography and Fonts: Unique fonts set the tone of a brand’s personality. Creative Market offers typefaces that go far beyond standard fonts, helping brands create a distinctive voice.

• Social Media Templates: Branding today relies heavily on consistent social media presence. Ready-made Instagram, TikTok, and Facebook templates save time while keeping posts aligned with a brand’s identity.

• Website and Presentation Templates: Whether building a brand website or pitching to investors, professional layouts help communicate messages with clarity and impact.

• Mockups: Product and packaging mockups help visualize branding ideas in real-world scenarios, an essential step in refining brand identity.

---

Why Creative Market Matters for Branding Professionals

For branding agencies, consultants, or freelance designers, Creative Market acts as a toolkit that speeds up workflows while maintaining originality. Instead of reinventing every element from scratch, designers can leverage marketplace assets as a foundation, then tailor them to fit a brand’s story. This hybrid approach—combining creative direction with premium resources—results in branding that is both unique and efficient.