Latest Branding News in Toronto
Toronto's branding landscape is continually evolving, with agencies and organizations launching innovative campaigns that capture the city's dynamic spirit. Below are some of the most recent developments in Toronto's branding scene:
Toronto Raptors' 2024-25 City Edition Jersey
The Toronto Raptors have unveiled their 2024-25 City Edition jersey, featuring a nostalgic design that pays homage to the team's history. The jersey showcases the iconic Raptor performing a Vince Carter dunk, blending past and present elements to resonate with fans. This creative approach has garnered positive reactions for its authenticity and vibrant design.
For a detailed analysis, read the full article on Raptors HQ.
WNBA Toronto's Public Naming Campaign
Toronto's upcoming WNBA team, set to debut in 2026, has launched a public campaign to determine its official name. Led by President Teresa Resch, the team is actively engaging fans by inviting them to submit name suggestions, aiming to build a brand identity that reflects the community's input and enthusiasm.
Learn more about the campaign on Raptors HQ.
Primo Water's Merger with BlueTriton Brands
Primo Water has announced a merger with BlueTriton Brands, leading to a significant rise in its shares. This strategic move is expected to result in a combined net revenue of $6.5 billion and adjusted EBITDA of $1.5 billion over the year ending March 31, 2024. The merger will also involve a rebranding of the combined entity, marking a notable development in Toronto's corporate branding landscape.
Read the full report on The Wall Street Journal.
Insights from Leland Maschmeyer on the Future of Branding
Leland Maschmeyer, co-founder and CEO at COLLINS, shared his perspectives on the next era of branding during the DesignThinkers conference in Toronto. He discussed his experiences at Chobani and highlighted emerging trends that are set to impact the design industry, offering valuable insights for branding professionals.
Explore his insights on DesignThinkers.
Top Branding Agencies in Toronto
Toronto is home to numerous esteemed branding agencies that contribute to the city's vibrant branding ecosystem. Notable agencies include:
- Jacknife Design: A full-service branding and design agency specializing in brand strategies, identity design, and digital experiences.
- Vanderbrand: An independent strategy and creative office delivering strategy, brand, creative direction, and design across various industries.
- Colette: A branding and design company shaping new brands and reimagining existing ones to win over hearts and minds.
- Strano + Pettigrew: An award-winning agency with a passion for strategy, design, packaging, and fully integrated campaigns.
For a comprehensive list of top branding agencies in Toronto, refer to DesignRush's updated rankings.
