Design Concept

 

What Is the Red Dot Award

• Red Dot is one of the world’s most prestigious design competitions. It has three main categories: Product Design, Brands & Communication Design, and Design Concept. The latter is focused on forward-looking, visionary design ideas and prototypes rather than just finished commercial products. Autoweek+2Automobili Pininfarina+2

• Submissions are evaluated by a jury of international experts. These include designers, professors in design/engineering schools, specialist journalists, etc. They judge not only aesthetics but innovation, concept originality, function, emotional appeal, craftsmanship, sustainability, and how the design addresses future needs. Automobili Pininfarina+1

  
  
  

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How the B95 Was Evaluated and Why It Won

According to sources, these are some of the key factors the jury considered with respect to the B95:

1. Design Concept Excellence
   The B95 was selected as the winner in the Design Concept category for 2025. That means it stood out among visionary and conceptual designs, not just among production cars. Automobili Pininfarina+1

2. Innovative Interpretation of a Classic Theme
   The B95 revives the Barchetta tradition (open-roadster style) but reinterprets it in an all-electric hypercar format, combining cutting-edge EV engineering with classic coachbuilt design cues. The jury likely recognised this blending—heritage and innovation—as a strong asset. carrozzieri-italiani.com+2Automobili Pininfarina+2

3. Form, Proportions, and Sculptural Bodywork
   Descriptions of the B95 emphasise its “sculptural bodywork, dramatic lines, and exquisite detailing.” These are qualities juries tend to reward, especially in concept categories. The emotional effect of the design matters, not just raw performance. Automobili Pininfarina+2The EV Report+2

4. Craftsmanship and Bespoke Detailing
   Each detail is designed with bespoke craftsmanship in mind; the B95 is hand-produced in Cambiano, Italy, following the PURA design philosophy. That brings with it expectations for finish, material quality, and design unity. Automobili Pininfarina+2carrozzieri-italiani.com+2

5. Consistency with Brand Vision & Continuity
   Automobili Pininfarina had won the Red Dot: Design Concept with its PURA Vision concept in 2024, so the B95’s win continues a pattern. This suggests that Pininfarina’s design direction is coherent and consistently of high quality. Automobili Pininfarina+1

6. Emotional & Visual Impact
   The open cockpit (“hyper Barchetta” form), dramatic proportions, lack of a roof, and strong visual identity contribute to an emotional reaction—something design juries always look for. It’s not just “what the car can do,” but how it makes you feel. The EV Report+1

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Quotes from the Designer / Automobili Pininfarina

• Dave Amantea, Chief Design Officer, said: “Winning the Red Dot Award: Design Concept is a tremendous honour and a reflection of the passion and talent behind the B95. This car embodies our vision for the future of luxury and performance, where timeless design meets cutting-edge innovation.” Automobili Pininfarina+1

• The B95 is described by Pininfarina as a “unique interpretation of the hyper Barchetta — a fully open, radically styled vehicle, blending elegance, emotion, and extreme performance.” Automobili Pininfarina

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Why This Matters / What It Signifies

• Reaffirmation of Pininfarina’s Design Credibility: Agencies, clients, collectors—everyone sees these awards, and winning them isn’t just prestige; it signals that your design house has vision and execution. For a brand like Automobili Pininfarina which is young (in terms of manufacturing its own cars), this helps a lot.

• Differentiation in the EV Hypercar Market: Many electric hypercars are chasing performance metrics—power, acceleration, top speed. But design awards emphasise the less tangible attributes: emotional resonance, form, coherence, craftsmanship. The B95’s win helps position it as not just a performance object, but as artistic and design-led.

• Momentum & Brand Narrative: As mentioned, the win follows last year’s Red Dot for PURA Vision, so there’s increasing momentum. It builds up a storyline: Pininfarina is not resting on its heritage; it is evolving it in the EV era.

• Influence on the Broader Design Discourse: By winning such awards, examples like the B95 influence peers and competitors. What counts for good design in hypercars, especially EVs, may shift—more openness, more sculptural surfaces, more blending of coachbuilding tradition with modern tech.